People don’t read newsletters. People don’t buy products. People don’t buy books, courses, plastic widgets, or journals.
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People don’t read newsletters. People don’t buy products. People don’t buy books, courses, plastic widgets, or journals.
What people buy is access to information.
Different. Valuable. Information.
In less than one year, our paid business newsletter, Category Pirates, has become one of the Top 10 most-read newsletters on Substack.
Here's (exactly) how we did it, so you can do it too.
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Category Pirates is the authority on Category Creation & Category Design. Each week, we publish a "mini-book" (~5,000+ words) on how entrepreneurs, creators, writers, and marketers can design and dominate their industry.